Word Press installation = Tick.
Cute theme = Tick.
Blog layout = Tick.
Next in line: your first blog post…
What a moment, what a feeling.
And you’re really pumped up and ready to drop your very first article online.
You can even imagine your readers excitedly sharing your blog post, one after another.
Well, it can happen BUT you have to get your writing right.
The equation is so simple:
Connect with your reader = successful blog (most likely).
Of course, if you miss it first time, it’s going to be a whole lot harder.
Now, let me clarify something first:
You don’t need a magic bullet…
However, there are some issues you need to know when crafting your first blog post.
And that’s what we will discuss next.
Step 1: Decide what to write about
Your very first post sets the tone for your blog. It’s the article that will warm your readers and make them understand what your website is all about.
And so you need to make sure that it’s relevant.
In short, you must select a good topic to kick start things.
This is where keyword research comes in..
You see, your blog could be on a wonderful niche such as love and relationships.
Tell me, how many topics do you think are within this niche?
Hundreds, possibly thousands!
To make matter easier, you need to narrow down on one of these.
And how do you do this? Use your favorite keyword research tool to pick a topic that is likely to attract good traffic instantly.
Most of the popular tools including the free ones like keywords everywhere give you the necessary metrics to help you quickly choose a nice keyword.
Here are some other smart ways to get ideas on what to write on first:
- Visit competitor sites and check what they’re writing on. Note some of their titles.
- Scour social media platforms or groups related to what you’re covering and see the questions the users are asking. Facebook, Quora, and Reddit can be good starting points.
- Go back to your competitors’ website and read the comments that their readers are making.
Step 2: Delve into research
Your first blog post is also an opportunity to stand out from the crowd. And one of the easiest ways to achieve this goal is by drafting the most complete write-up on your topic of choice.
Importantly, this will eventually help you climb Google rankings swiftly.
How do you come up with the most comprehensive content?
It’s actually simple:
Dig into search engines!
The most important end product here is a detailed outline of your upcoming blog post including subtopics.
Also capture useful facts to support your arguments plus their source URLs and any other relevant supporting details.
You start with the rough points then create relevant subheadings as you expound.
Let me illustrate:
My topic– How to make money as a blogger
- The Evolution of blogging.
- Why Quit Your day Job to be a blogger
- You get more time with loved ones
- You travel the world
- You have unlimited income potential
- You will be your own boss
- You love freelancing and want to pursue it full time
- Examples of individuals Making a Living from blogging
- Questions to ask before leaving your Job to work as a full-time blogger
- Do You Have sufficient Savings to maintain you during the early days?
- Do You Have the right skills?
- Are you ready to sacrifice your personal time until your blog starts earning?
- Do You have a Plan to help you Stay Productive?
- How will you monetize your blog?
- What is your backup plan in case things don’t work out?
Have you noted that my outline is very sketchy? I mean, we can include more points. Can’t we?
Do that in your article since you want to make it as juicy as possible.
In fact, I usually prefer to add a little description below each point.
This makes it super easy to expound on them
Crucially, polish your outline to give it a smooth flow.
The headline is also clearly very ‘flat’ so we will improve it later.
Step 3: Let’s write it!
Here cometh the hour… let’s see how you should structure your post and make it immensely engaging.
But first, a quick scary statistic…
According to a research commissioned by Microsoft, an average man only pays attention for a measly eight seconds!
Yes, it doesn’t matter that you’ve the most incisive article on this topic…you’re on your own beyond 8 seconds!
Which brings me to the first part: The hook.
Even before I discuss the evolution of blogging in my outline above, I must ‘bait’ my reader. This you can do by making a daring promise..
I might say ‘In this article, I will SHOW you how easy making $5000 per month is- even without experience’.
Or ‘Trust me, quitting your job to become a full-time blogger could be your best ever decision’
Or by inserting an amazing fact..
“According to research (insert link) bloggers pocket $2000 on average every month without fail..”
Let me now show you other tactics you can use to pique the interest of your audience.
- Ask a question- even if it’s a rhetorical one.
- Paint a mysterious scenario that forces the reader to want to read to the end.
- Open with an inspirational but applicable quote.
Next: Create a rousing introduction
We often quarrel with some of my writers because they will entice the reader with a tasty hook only to quickly lose them by going into a monologue in the introduction.
Friend, you can’t afford this.
Luckily, it’s not as hard as you think.
First, show your reader why this should read this article, perhaps the problem it will solve for them. You can even give some background information.
Then, spur interest by highlighting your coverage.
While doing this:
- Use short sentences.
- Be conversational- use the word YOU to address your audience.
- Use storytelling to spice it up.
Onwards now to the ‘meaty’ part: The body.
This is where you lay bare all your facts. You already have your breakdown (outline) so you simply need to explain your points in a few sentences.
These tips will help make your body readable:
- Sprinkle your target keywords appropriately. If, for example, I am targeting the keyword “make money blogging”, I will throw it in here and there as I explain the various details. Needless to say, your keywords should rhyme with your statements naturally.
- Incorporate supporting statistics and researches whenever possible.
- Break up lengthy paragraphs using graphics such as free images, infographics, explainer videos, and more.
- Again keep sentences short, ask questions, and story tell (even if it means narrating a personal experience).
Finally, conclude it:
Your conclusion is your final chance to reinforce your main arguments and to make your desired call to action (CTA).
You can as well invite your readers to share the article, leave a comment, or to invite them to return for the next article.
It shouldn’t be long (Personally I make it 100 words max).
This is now your article in summary:
Tips to make your article awesome
There are some strategies that can make a whole lot of difference in your writing.
- Use transitional phrases: These help you to smoothly bridge your points and sentences throughout. I am talking about terms like furthermore, additionally, moving on, first, secondly, still, etc. Make use of them.
Allow me to go back to my outline to illustrate.
- Do You Have the right skills?
“To succeed, you require reasonable writing skills. These will help you craft your own brilliant content or at least to guide your writers as necessary.
Secondly, you’ll need marketing skills. Otherwise, how will you promote your future product?
Additionally, some negotiation skills might be useful when you come to cutting deals with other bloggers”.
I hope you’ve noted the seamless transition.
- Use good grammar and punctuation.
- Don’t just tell, show – use descriptive terms to do this.
- Be truthful – misleading details will chase people from your blog faster than you can imagine.
- Keep your opinion to yourself.
- Don’t use technical language: You want to communicate not to showcase your English prowess.
- Read it out loud to yourself. Notice and change all mouthful sentences.
- Check it for grammar, spelling (spellcheck it), and punctuation. Useful tools include Grammarly or Microsoft word spellchecker.
- Remove all incidents of passive voice.
- Check it for plagiarism you can use a tools such as CopyScape. Read my post about “plagiarism detection softwares”
- Make your title more appealing to trigger clicks. Headline improving accessories like CoScheduler can come in handy here.
- Optimize it for SEO.
- Check the distribution of keywords (It should be even)- Install and use Yoast (or any other beneficial plugin)
- Insert alt tags in images, these are text alternatives that help search engines locate your post. In most cases, it can be your main keyword or its variation.
- Make sure your aimed Keyword is included in the title.
I hope this epic post on how to write your first blog post will be helpful.
So go on and give these tips a try.
You can ping me after you’re done to let me know how it panned out. But first you may also be interested to read how to end a blog post