Let me now ask you…
Have you ever opened a blog then found yourself hastily leaving because you felt it’s too difficult to read?
Most of us have.
You see, you land on the site, click on the headline hungrily only to be welcomed by fancy looking fonts that are pure torture for your eyes.
Of course, you’re gone in seconds.
Imagine this happening to your blog?
It can if you decide to go for some over-elaborate fonts.
This brings me to a question most bloggers ask:
What are the best fonts for blogs?
Well, I will show you how to choose one but let’s get the basics out of way first.
What is a font?
A font is nothing else but a graphical representation of your text.
It might include a different style, point size, weight, colors, and even impression.
And I should point out something here about blog fonts:
Either a font is designed to be easy to read and is hence simple or it’s built to introduce a unique styling to your text.
The latter will undoubtedly look more sophisticated as it prioritizes factors like putting emphasis over readability.
Font design and classification
I want to explain some foundational aspects that will help you understand how fonts work.
Now, fonts are usually categorized into some specific groupings called typefaces.
Let’s dig deeper.
What is a typeface?
A typeface is actually a type of font design/styling.
In essence, it’s a collection of many fonts that share similar characteristics. As a matter of fact, it’s sometimes called a font family.
With that cleared, we can now turn our attention to some of the most common types of typefaces.
Types of typefaces
- Serif– This typeface is dominated by fonts with short lines at the end of the letter strokes (both at the top and bottom).
In general, serifs are considered visually pleasing to the eye in long passages. You’re thus likely to find them in newspapers, magazines, and books prints where such writing is in vogue.
- Sans serif- The printing industry calls typefaces without serifs (thin lines) sans serif (sans means without in French).
This typeface looks clean, stable, universal, simple, and modern.
You might thus locate this typeface in most blogs and digital monitors because of their increased readability even in low-resolution settings.
- Script- Scripts basically imitate human handwriting and many readers immensely struggle to read them. But you can still use them in logos and cards such as wedding invitation cards.
- Monospaced typefaces– Letters in this typeface have the same width. It was originally designed for typewriters and is today used in limited areas like in plain text documents. Overall, most blog readers find it difficult to understand.
- Decorative (display) typeface- The fonts here have several customized distinctive and decorative features some of which can interfere with readability when set to smaller point sizes. They are best when used in segments where attention is key, like in posters and advertisements. For your blog, they are only suited to the headlines.
- Small print typefaces– As you can tell from the title, these have tiny characters. For obvious reasons, small styled characters are a huge turnoff for blog readers.
- Modern– These look elegant and really eye-catching. They give your blog titles and subheadings more appeal.
Relationship between fonts for blogs and typefaces
The question is:
How exactly are your blog fonts connected to typefaces?
Well, first it’s estimated that there could be over 300,000 individual fonts in use globally today.
Subsequently, all these fonts belong to one of the above typefaces.
Take a look at the following summary table.
|Typeface||Examples of Fonts|
|Serif||Bodoni, Times New Roman, Times, Georgia, Garamond, Palatino Linotype, Book Antiqua, and Baskerville.|
|Modern||Infinity, Impact, Majoram, Agency, and Rockwell.|
|Sans Serif||Verdana, Arial, Arial Black, Gadget, MS Sans Serif, Impact, Charcoal, Geneva, Century Gothic, Helvetica, Futura, and Calibri.|
|Small print typefaces||Bell Gothic, Bell Centennial, etc.|
|Script||Comic Sans, Lobster, Brush Script, Lucida, and Pacifico.|
|Monospace||Consolas, Lucida Console, Monaco, Courier New, and Courier.|
|Decorative||Escalope, Ad Lib, Andreas, Allegro, Cooper Black, Gotcha, Letterpress, Pinto, and FIG Script.|
I had mentioned that typefaces are essentially font families so you can now see the connection in black and white.
Why it’s important that you get your fonts design right
As it turns out, visuals give your users pleasure. And typography (styling and appearance of typefaces, font sizes, etc.) is right at the center of your website visuals (of course together with images, videos, and your stunning infographics).
And since users want enjoyment as much as they need to be informed, you need to get it right.
That’s not all..
- It gives your blog a unique identity- Like I always insist, being different makes it easier for you to make money from blogging. Your selected font can be the first step towards creating a unique brand reputation.
- It lifts your traffic retention- Needless to say, your visitors will keep coming back for more if they find your blog posts useful and readable.
- It might help in driving your message home- If you desire to communicate a custom message unequivocally, your font may help. For example, if it’s children website, using a font which looks fancy to kids may aid their getting your communication.
What to look out for when comparing the best fonts for blogs
What font is most pleasing to your readers’ eyes?
You will tremendously boost your chances of eventually succeeding if you can answer this question. Let’s take your blog posts’ bounce rate (number of readers who abandon your site), for instance….
Google (and other search engines) consider the bounce rate (among other factors) when ranking articles for keywords, with lower bounce rates resulting in a ranking boost.
And so, it’s important that you maintain a clear mind when comparing blog fonts.
I’m now going to show you some factors that might help you decide.
- Your business tone- you should make that your font rhymes with your business’s tone. Can you visualize a gaming website with some tiny font like Bell Gothic? Well, you and I know that it’s hard to be trusted with such a glaring mistake.
- Modern appearance- Some fonts make your site look very outdated. For this reason, concentrate only on the blog fonts that present your website as contemporary and pleasant.
- Don’t forget the font size- Here you’re supposed to make sure that your texts appear neither too big nor too tiny. There’s no magic formula so keep tweaking the size until you’re satisfied with how it comes across on a phone, tablet, laptop, and desktops. 12px should be fine for the paragraphs, although lately, the trend is to step it up a little.
- Site loading speed- I know of a couple of “heavy” fonts which are, on one hand, super handsome but on the other hand, make your blog to load slowly. Stay away from such since very few readers are patient enough to wait upon dragging sites.
- Readability- I do not need to repeat that this should be your principal worry.
- Font combinations- Since you may find one font inadequate for both the body and elements like headings, most of the time you have to pair them. Use websites like Font pair and Font joy to get inspirational pairing ideas.
Where to get the best fonts
There are many wonderful websites offering you the best fonts for blogs. Some charge a small fee but a good number are totally free.
Top 10 Free fonts websites
- Google Web Fonts: From serif, sans serif, and all the way to monospace, Google web fonts has it all. It’s simply one of the very best.
- Font squirrel: This is one of the best libraries of hand-selected typefaces. It presents all the fonts in a very easy-to-use format.
- Abstract fonts: This has in excess of 13,873 free fonts for both commercial and personal use.
- Font Space: Fontspace is another massive fonts library. You have more than 48,000 free fonts by some of the best designers to choose from.
- Font struct: You can download or choose to even create your own custom fonts.
- Dafont fonts: This is one of my personal favorites. It had over 41,619 fonts last time I checked.
- 1001 Fonts: Here you access over 10,409 web fonts.
- Font zone: 1000’s upon 1000’s of FREE fonts are waiting for you here.
- Behance font: You get more than 50,000 free fonts, all alphabetically organized.
- Freak fonts: This is a collection of more than 88865 free amazing blog fonts.
Subscription-based blog fonts Websites
If you want to take your site typography up a notch, invest in a high-quality professional font.
In my case, I usually head over to these websites.
- Creative market: You will meet over 27000 neat fonts.
- Type kit font: (Adobe fonts)- Typekit connects you to some of the most famous commercial websites fonts.
- My fonts: one of the pioneers, this website has over 130,000 on offer.
- Type depot: Another of my best-loved websites for fonts with a humanist design.
- Fontspring: This is one of the best bets if you’re searching for exceptional fonts.
Since a majority of these sites offer selected blog fonts for free, you can test things a bit before settling on one.
A review of the best fonts for blogs
Here now is a highlight of the fonts we found to be most popular on blogging websites.
- Open Sans
A sans serif typeface font, Open Sans has proved a famous option for websites and mobile apps.
It has outstanding legibility quality. In fact, Google uses it on a number of its websites.
Developed by Google, Roboto looks simple, yet urbane. Some bloggers have labeled it approachable and emotional.
Its friendly features and open curves might help keep your readers glued to your website.
If you’re after a minimalist and cosmopolitan-looking font, then Montserrat could be perfect. It’s pretty, fast, and gives your blog smashing typography.
Additionally, it pairs neatly with some of the other rocking fonts including Open Sans.
Oswald originates from the classic gothic stylish typeface. Its characters have been recently re-drawn and optimized to fit standard digital screens handsomely.
You can never go wrong with Arial. It is the font of choice for giants such as Amazon, Huffington Post, and Reddit among tons of other websites.
In a nutshell, Arial is simply an internet sensation considering the number of blogs that use it.
Verdana was originally intended to be legible even when small font sizes are imposed on digital screens. It has since evolved to have fairly wide and bold characters but it remains extremely clear and legible.
Georgia is yet another serif typeface that appears elegant but legible when printed even on mobile and low-resolution screens.
Georgia is another wildly popular font online.
Raleway is a lovely sans-serif typeface with a single thin weight. It’s a commonly used where a minimalistic design and creativity is required.
Gotham draws its beauty from mid-twentieth century designs. It’s a brilliant selection, especially for headlines and sub-headings.
It counts Dropbox and Upwork among its users.
- PT Sans
Because of its huge style variety, PT Sans is excellent for universal use. In total, it currently has 8 distinguished styles including Cyrillic and Latin characters.
- Nunito Sans
- Concert One
- Work Sans
- Maven Pro
- Helvetica Neue
- Source Sans Pro
General guidelines and tips
Here are some extra tips to help you make a decision.
- Avoid using myriad fonts on a page. If you must, don’t exceed 3 different fonts.
- Be consistent. Humans like predictability and will be more comfortable when you maintain the same design.
- Some fonts are particularly good for special applications. For example, fonts in the Serif typeface looks great in pdf documents that you would like your readers to download and print.
- Limit your use of fancy fonts except for headings.
- Maintain a hierarchy. For example, use heading formats such as h1, h2, h3, and more appropriately within your articles.
- Script and display typeface work best used for accents only.
- If you’re having challenges deciding, Calibri is always a great option. You can also try Times New Roman. Moreover, you can “steal” font ideas from your competitors by peeping at their sites.
- Keep off script fonts like Comic Sans MS. They may pass the wrong message about your website.
- Maintain a professional alignment all through. This way, your audience will easily track the key points as they devour your articles.
- Always put your audience preferences first. You can even run a survey to find out whether they feel comfortable with your choice.
As you can see, the best font for your blog is that which keeps things simple. The rest of the issues just overcomplicates matters and may cost you big.
And so, whatever your choice, remember to KISS (keep it seriously simple)!
Otherwise, even if you have tons upon tons of masterpiece blog posts, your blog may never achieve any meaningful success.