Let’s face it: While there can be money in Adsense, it’s hard to make anything meaningful if you’re habitually cutting corners particularly when it comes to content.
In fact, Google quickly fires the rejection message valuable inventory: scraped content to your inbox if you dare apply for approval for a site with just a single “stolen” article.
You can actually forget about ever getting approved if your work is just to duplicate other blogger’s efforts!
In other words, to make it, you have to get your content cards right…
That’s the only formula that seduces Google.
Let’s look at how the whole thing works..
Meaning of scrapped content
To begin with, what does Google mean when they speak of scrapped content?
Well, scraped content is nothing else but posts which you’ve copied or spun from other websites.
To Google, such content doesn’t add an iota of value to internet users and is useless.
Some of us think that taking popular posts from reputable websites and publishing them in our blogs can help readership and that it’s a brilliant long-term strategy.
Nothing could be further from the truth …
In reality, according to Google, purely scraped content, regardless of where it comes from is just garbage.
Even more worryingly, Google warns that you could be guilty of copyright infringement, one of the cardinal sins in internet businesses.
When are you guilty of scraping?
As you well know, a lot of what we cover in our websites is not new and in most cases, it has been discussed thousands of times (possibly more) in other blogs.
So, when can you be accused of scraping?
You will be as guilty as charged if:
- You copy-paste articles then throw them into article spinners/automated article rewriters before republishing the spun version.
- Your sites specialize in embedding content like video (from YouTube and other sources), images, or such media blatantly without making them more valuable.
- You duplicate content from other websites then tweak it slightly by substituting certain words with their synonyms.
- Your site reproduces content feeds such as Atom/RSS feeds from a host of other sites without even bothering altering its original organization.
- You copy and republish posts from similar sites without introducing additional original content or gainful pieces of information.
- You stitch or combine content from different pages and fail to add sufficient value.
How to check for scraped content
Obviously, you have to take action when you receive the rejection because of scraping content.
And the first step is finding out the pieces of text that you might have scraped either knowingly or unknowingly (Some writers just spin articles!).
That’s where content scrapping busting tools come in.
Simply take your website and inspect if for the scrapped content on tools such as:
- Copyscape: You can use this to check for duplication of any online content on your blog. Pricing starts at just 3c per search.
- Siteliner: if you don’t want to pay, try using this free service. It’s powerful and easy to navigate.
- Duplicheker: Duplichecker is also 100% free and super accurate.
Most of these services quickly analyze your articles for plagiarism.
Don’t forget to make a list of all your scraped posts in preparation for the next step…
Ways to fix the valuable inventory: scraped content issue
Now that you’re already familiar with all the blacklisted content, it naturally follows that you should act promptly.
Go ahead and implement the following steps:
1. Delete all the scraped blog posts from your blog
This can have drastic repercussions.
For instance, if we assume that 75% of your content is scraped, you’ll be left with insufficient content on your site so it may be unwise to reapply for AdSense before publishing replacement content.
This means you will progress to step 2.
2. Write fresh, original content
Sure, you can gamble and rewrite the messy content.
But if you’re truly focused on the bigger picture, it’s better to conduct a fresh keyword research with a tool like Semrush and craft a bunch of beneficial articles for your audience.
This is going to be a win-win since you will earn credibility in their eyes (since you look more committed to assisting them) as well as in the eyes of Google.
3. Reapply for AdSense
Having uploaded dozens of top-notch and highly useful articles, this is a good time to again test Google’s resolve, so reapply.
If all goes well, you will be warmly welcomed into the publishers’ family.
Suffice to say that you could avoid the process of developing brand new content (and reapply immediately) if you still have a reasonable number of great posts, remaining in step 1.
Additional Content Tips
You don’t want to fall foul of Google’s stringent rule again so these hacks might help..
- Shun thin content: I am sure you’ve heard about this..skimpy content doesn’t look sexy in Google eyes. You should hence try to remain within the 500-600 words range. As a matter of fact, the longer your articles are, the higher your likelihood of landing Google Adsense approval.
- Write from the heart and from experience: If possible, share what you have learned from your personal experiences. And do it genuinely, from the bottom of your heart. Even if you’re hiring writers, be sure to train them on how you want your message presented.
- Uniquely illustrate your points: You want to help, so include your personal photos or illustrations. This will win you extra marks.
- Make use of anti-plagiarism tools: Truth be told, you can’t entirely rely on plagiarism checkers like Copyscape. That being said, they can still help you identify purely scraped content (especially when you outsource) before it’s too late.
- Post frequently: Google wants you to prioritize giving a pleasant experience to your visitors before thinking about money. You can easily achieve this by uploading thoughtful content as regularly as you can.
Long story short, it’s very worthwhile that you take your time to create your own original content.
This will not only set your site apart but will also obviously ensure that you won’t encounter little annoyances such as the valuable inventory: scraped content challenge.
Plus, and more importantly, it can open up other monetization opportunities like affiliate marketing.